Let’s jump straight into this one. Have you ever heard of ‘False dichotomy’? Maybe you have, maybe you haven’t. For those that haven’t no...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or power drill and before...

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...

Plenty of brands and companies have top-of-mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

Quick question: who's your ideal customer? A lot of business owners answer that question with a variation of: 'Anyone with a pulse and...

Here’s something I discovered after being in marketing for almost 2 years.  Most ads absolutely suck at getting clients. Some ads are...

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

As entrepreneurs and business owners, we constantly strive for ways to elevate our brand and increase our influence in the market. While...

This article represents a concise yet comprehensive guide to mastering ad testing on Meta platforms like Facebook and Instagram.

Dive into ten proven strategies that blend creativity and data analysis to maximize efficiency and minimize costs.

Dive into my article to discover a refreshing approach to selling that doesn't involve sleazy pitches or manipulation.

Uncover how to grab your ideal client's attention effectively. Learn to address their urgent needs and craft compelling messages.

Say goodbye to pushy tactics and hello to a more effective, enjoyable approach to sales. Dive in and uncover the secret to selling.